5 Tips On Creating A Design Concept For Your Establishment

A hotel’s interior speaks volume about their business. The intricate details that goes with designing the space is a combination of a lot of factors that is put together creatively and strategically. But it all starts with a concept that will be coming from a client.

If you are thinking about rebranding your hotel and changing its interiors, here are some tips that can help you come up with a solid design concept:

  1. Think about your brand

The first thing that you need to do is to revisit your brand. Your business branding is important as it unifies everything that your company stand for. Hotel interior design companies in Dubai always suggest to create a concept that is close to the branding so people would immediately identify the business when they spot the design. List down a couple of your brand’s personality. Once you come up with at least three, try to look for design concepts similar that the term and character.

  1. Know what your target audience would love


You need to remember that you target audience is the one you will be serving. In terms of design, be sure to know what your public would love. This make take some effort. Aside from creating a pseudo profile of your audience, it would be best to ask them directly. You can conduct surveys, focus group discussions, and interview to gain some interior design insights. Try to sort out their opinions and suggestions so you can come up with a data that you can use.


  1. Consult with a professional


If you are having a hard time conceptualizing a design theme, maybe it is high time to talk to a professional for help. A reliable interior designer could give you a sound advice on how to come up with a solid design concept that would encapsulates what your brand and business stands for.


  1. Try to check out art exhibits


If you are looking for an inspiration, try to go out and check local exhibits and museums in your area. The sight of a stunning masterpiece might inspire you to come up with a design concept for your hotel business. Visit not just museums but other places like restaurants for an out-of-the-box ideas.


  1. Create a vision board


This might be one of the hardest part. You need to narrow down the ideas that you gather and come up with and put everything together in a vision board. A vision board can help you to present what you need clearly so your contractors can make a follow through of what you need.

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